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Matomo Analytics – Ethical Stats. Powerful Insights

Matomo Analytics is trusted by millions of websites for its ethical approach to data privacy and robust analytical features. Whether you’re a small business, blogger, or large enterprise, Matomo Analytics offers the tools you need to understand your audience, optimize your website, and make informed decisions based on reliable data—all while ensuring the highest standards of user privacy.”








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“Matomo Analytics is a leading analytics plugin for WordPress, known for its ethical approach to data privacy and powerful analytical capabilities. Designed to provide comprehensive insights into website performance, Matomo Analytics ensures that all user data is processed and stored locally, giving website owners full control and compliance with privacy regulations like GDPR.

Matomo Analytics offers a rich set of features that allow users to monitor and analyze various aspects of their website’s performance. From real-time analytics to detailed visitor profiles, Matomo provides the tools needed to make data-driven decisions and optimize online presence.

Key Features of Matomo Analytics include:

  1. Privacy-Focused Design: Matomo ensures all analytics data is processed and stored locally on your server, enhancing data privacy and security. This makes it an ideal choice for websites requiring strict data privacy compliance.
  2. Real-Time Analytics: Monitor your website’s performance in real-time, including live updates on visitor activity, page views, and other key metrics.
  3. Comprehensive Visitor Profiles: Gain deep insights into individual visitor behavior with detailed profiles that track visits, page views, actions, and goals over time.
  4. Traffic Sources Analysis: Understand where your traffic is coming from, including detailed reports on search engines, social media, referral websites, and direct visits.
  5. Content and Page Analytics: Analyze the performance of your content with detailed reports on page views, popular posts, landing pages, and exit pages.
  6. Customizable Reports and Dashboards: Tailor reports and dashboards to focus on the metrics that matter most to you, allowing for personalized insights and easier data interpretation.
  7. E-commerce Tracking: For online stores, track e-commerce performance, including transactions, revenue, product views, and conversion rates.
  8. Goal and Event Tracking: Set up and monitor goals and events to measure specific actions, such as form submissions, downloads, or clicks, and understand user engagement.
  9. Heatmaps and Session Recordings: Visualize user interactions with heatmaps and session recordings to understand how visitors navigate and interact with your site.
  10. GDPR Compliance: Matomo is designed with privacy in mind, offering features like IP anonymization, data retention controls, and consent management to ensure compliance with GDPR and other privacy regulations.
  11. Custom Dimensions: Use custom dimensions to track specific attributes unique to your website, providing deeper insights into user behavior and site performance.
  12. User-Friendly Interface: Enjoy an intuitive and user-friendly interface that makes it easy to navigate through various reports and insights.
  13. Integration with WordPress: Seamlessly integrates with WordPress, providing analytics directly within your WordPress dashboard for convenient access to key data.


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